"Great moments are born from great opportunity." In 2015, Nissan saw an opportunity in the spirit and the passion of diehard fandom – especially in the college arena. So, they launched the largest partnership in college sports history with the NissanDiehard Fan Experience!
For the campaign, our team created an experiential footprint on 27 different college campuses the first year – then upped it to a whopping 100 schools for our second year. The task was challenging as each school requires custom materials, swag, rally cries and more. At our footprint, fans could pick up game day gear, get their faces painted, rock out inside our vehicles with a custom lip-syncing experience, have their photos taken AND encounter famous athletes like Heisman Trophy winners!
Nissan College 100 Sizzle
Lay's Flavor All-Stars (Website)
There is nothing more painful than a brand pulling your favorite potato chip flavor from the shelves.
That's why, in 2016, Lay's wised up and for the first time ever opened the "Lay's Flavor Vault" to released three "flavor all-stars" for a limited time!
On top of releasing these all-stars, Frito-Lay wanted America's feedback. They wanted to know just how much these flavors are loved, so, we created the Lay's Flavor All-Stars promotion. Simply rate the flavors and you were entered to win Lay's for a YEAR – that's a lot of chips!
Our team created the following website and animated social posts to spread this flavorful news.
Lay's Do Us A Flavor (In-store)
Lay's Do Us A Flavor is back for the 4th year! This year's twist? "The Pitch!"
To inspire consumers during the submission phase, Frito-Lay wanted an in-store display with flavor ideas included (like "Pop's Famous Burger!" and "Aunt Betty's Spaghetti!") to show fans just how easy it is to come up with America's next great chip flavor!
After creating so many flavor ideas for the display, what did I learn? ... Maybe I should submit some flavors of my own for the chance at a million dollars!
Lay's Kettle: Lattice Cut (Social)
Potato chips aren't elegant? You better think again! Say hello to Lay's Kettle: Lattice Cut, a remarkably sophisticated chip that's far superior than the rest.
To celebrate the launch of this swanky chip, The Marketing Arm and Frito-Lay created a social campaign where friends could send free chip samples to each other with the following e-card images included.
Light & Fit (In-store)
For a dieter avoiding temptation – the struggle is real. Chocolate. Cheesecake. Pies. How is a woman supposed to survive!? If only there was some way to indulge without guilt, if only there was some way to taste the power of true satisfaction!
In an effort to save all those struggling dieters, our team came up with the following in-store campaign which calls attention to the variety of indulgent Light & Fit Greek flavors.
Oh My Yog! (In-store)
Say hello to your new favorite yogurt. It's Oh My Gosh. It's Oh My Goodness. It's Oh My Yog!
Stonyfield's new organic yogurt contains 3 layers of unique and exciting flavors, with a gentle touch of honey.
Step aside, regular frozen yogurt, your glory days are over – because Oikos Frozen Greek Yogurt has arrived!
For the launch of this delicious new froyo, our team produced the following series of FSI images to let the whole nation know that there's something new to scream about in the freezer aisle.