EMPLOYMENT

Freelance Creative & Copywriter

July 2013 – Present

 

The Marketing Arm (Omnicom), Copywriter

January 2016 – November 2016

Created 360 campaigns and produced promotional copy for in-store, social media, digital, print, radio, TV and online content. Worked on the Special Projects team and primarily for the Lay’s brand brainstorming and developing the following national Lay’s promotions: “Do Us A Flavor,” “Flavor All-Stars” and “Flavor Swap.”

 

The Marketing Arm (Omnicom), Junior Copywriter

September 2013 – January 2016

Created 360 campaigns and produced promotional copy for in-store, social media, digital, print and radio. Worked on global and national accounts including: Dannon (Brands: Light & Fit, Oikos, Activia, Oh My Yog!), Frito-Lay (Brands: Cheetos, Lay’s Kettle Cooked, Smartfood, Ready-To-Go, Frito-Lay2Go, C-Store) and Quaker (Brands: Breakfast Flats, Chewy).

 

The Marketing Arm (Omnicom), Copywriter Intern

July 2013 – September 2013

Created 360 campaigns and produced promotional copy for in-store, social media and digital. Worked on global and national accounts including: Frito-Lay (Tostitos), L’Oreal and Anheuser-Busch.

 

Squires & Company, Account Coordinator

January 2012 – July 2013

 

North Texas Daily Newspaper, Account Executive

January 2011 – August 2011

 

AWARDS

The Marketing Arm (Omnicom)

“Bust Your Ass For Spring Break Award” 2015 CE1 Recipient

 

EDUCATION

University of North Texas, December 2011

Bachelor of Arts in Journalism, Advertising

Minors in Marketing & Italian

 

University of Bologna, Italy, Summer 2011

Summer Studies Program

Italian Language & Culture